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Thorne Harbour Health

ReThink the Drink is a project which seeks to inspire alcohol culture change. Originally, it was part of VicHealth’s Alcohol Culture Change Initiative (ACCI) which funded nine different projects aimed at reaching groups who engage in risky drinking behaviours. The project includes a print and digital campaign that calls for women to share their stories online. The new campaign, which uses the tagline ‘Couldn’t have done that with a hangover!’ was developed after focus testing with the target market showed the need for a motivational approach to help combat risky drinking.

Service

Design

Campaign

Logo

Client

Thorne Harbour Health

Creative Director

Photographer

Stylist

Rachel Cook

Bianca Christoff

I've worked with Anita for many years across a broad range of projects, such as: magazine redesign (both for print and digital), campaigns for collaborative projects with VicHealth and other organisations, and website design. Her work is creative, innovative, professional and always well executed.

Rachel Cook I Thorne Harbour Health

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Campaign logo

The ReThink the Drink logo and the ‘Couldn’t Have Done that with a Hangover’ tagline, is used across the campaign. Clean and contemporary, the logo and tagline sit comfortably alongside the Thorne Harbour Health brand.

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Thorne Harbour Health

Thorne Harbour Health is a community-controlled organisation, governed by their members, and working for our sex, sexuality and gender diverse communities.

 

thorneharbour.org

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